We count any and all plays, whether people are listening on Apple Podcasts, Spotify, Anchor, or anywhere else. Rates are based on a CPM (cost per mille, or cost per thousand impressions) set by the sponsor, competitive with podcast advertising standards. You get paid as soon as your ads are heard by listeners. Sponsors submit script guidelines so you know the exact message to communicate, delivered in your own voice. With Sponsorships, you have the opportunity to record your own custom ad that fits your show’s style and tone. In creating the model for Sponsorships, we made sure to maintain the integrity of host-read podcast ads - which have been proven to perform better than any other form of digital advertising. Real ads powered by Anchor Sponsorships Authentic, host-read ads You’ll be notified when you have a sponsor match, and always have the choice to opt into that sponsorship or decline and wait for a new match if you feel it’s not the right fit. Anchor is committed to making sure matches are a great fit for everyone, and giving every podcast the opportunity to get sponsored. Once you do, the platform will get to work finding a sponsor match based on factors like subject matter, audience size, location, and more. Bridging the gap between podcasters and brandsĪny U.S.-based podcaster can opt to turn on Sponsorships in any (or all!) of your episodes. It’s the first and only podcast advertising platform open to all podcasters and sponsors of all sizes, regardless of how many plays a show gets, or the size of a marketing budget.
It connects podcasters with brands that want to sponsor them, guides them through easy creation of custom ads, and facilitates payments when their podcast is heard. Sponsorships revolutionizes the entire podcast advertising process by streamlining it into a single platform.
Anchor Sponsorships for iOS, Android, and iPad Enter Anchor Sponsorships
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